Challenge
Hello Somebody was a podcast hosted by Nina Turner in which she discussed current social and political events through her unique perspective. To introduce a new season of the Hello Somebody podcast, the client wanted a refresh of existing branding. The client wanted to keep the same color palette and use of the glasses motif, but requested new type treatment and a more modular design for the promotional graphics.
Solution
The bright palette was used in gentle gradients to soften the overal appearance of the graphics. A more feminine type family was chosen, and Nina Turner's iconic glasses were redrawn to match the receding thin lines of the type. A glow motif was introduced to unify these elements with the waveform used in the episode preview graphics. Additionally, alternative designs were created to highlight special episodes of the podcast.
Contributions
Branding, Logo Design, Graphic Design, Motion Graphics
Logo Design
Episode Preview Graphics
Episode Graphics
Instagram Promotional Graphics
